MLM and Sales Scams
Have you ever been taken in by MLM and Sales Scams? I have. I feel slightly ashamed admitting it. I was seduced by the idea of all those get rich quick schemes. When I was 19 I almost fell for a pyramid scheme that involved what sounded like a great idea, promoted by a guy who had a 170 IQ (he really had that IQ and it provided a kind of social proof for it being a good idea).
When I worked as a commission salesman, which helped pay my way through college, I was often approached by people trying to recruit me into one MLM sales scam or another. Here’s a few:
- Sell these great knives and make money
- My business is opening lines of credit with credit cards and then using that credit to get more credit, this helps build more credit, then I use that to leverage other people’s money (you see how this works? Neither did I!)
- I had many people try to recruit me into Amway and I think Amway is terrific, but the people who approached me were awful at recruiting.
- Then there was the time someone tried to convince me I could make a killing filling out surveys (yeah, right)
- Stuffing envelopes to make money
- Selling business opportunities – insert name for business opportunity.
How about building an e-mail list online to make money, or learning to market online, or have an online business. Have you been scammed? I can relate. It’s hard to know who and what to trust, because there are two forms of marketing and advertising:
- Marketing designed to identify your need and sell you a good or service that fills that need.
- Marketing designed to sell you a product or service regardless of whether you need it.
The problem is that the end result is the same, you buy something. But, in one case you’re satisfied, happy and maybe even grateful and on the other, you feel used, regret your purchase and start making excuses for your decision.
Marketing and salespeople can be so good, so sophisticated that if they hook you it can be very hard to get out of their sales funnel. The tactics and strategies of all marketing and sales are designed with one end in mind – to get you to purchase something. Even blog posts are often used in this way and if you are reading this, I’d like you to think about that fact either to learn the strategy (hopefully ethically) and/or to pay attention to what you read both here and other places. I’m going to do it here as well.
At the end of the article, I’ll put in a CTA (call to action). Most blog posts in this industry have them; it’s a way of steering people towards a particular end or goal. The reason I’m telling you this is because I think too many times people are being steered in directions they don’t understand. I like people to have a choice in their decision making when they are reading other people’s writing, or hearing other people talk.
Example of calls to action.
You see, transparency is the enemy of the con artist; the person who just wants to separate you from your money. They can’t be honest because they don’t really have your best interest at heart. So, if they are transparent you’ll see through their manipulation and deception and therefore won’t buy what they offer. On the other hand, transparency allows you to know if someone is really trying to offer you something of value. You then have the freedom to decide if it has real value to you or not.
I’m a believer in freedom of choice. Not everyone is, even though they say they are. Let me point out a blunt fact and I’d love to hear what people think about this… One of the goals of marketing and sales is to take away freedom. “What?!”, you might say. Think about it: if the sales process has one goal, to get you to purchase, then anything that moves you away from purchasing should be done away with. Thus, your emotions, senses, and thoughts are manipulated.
Wow, heavy stuff. I don’t use the word manipulate in a negative way here. Manipulate can be used value free, meaning that you are trying to achieve a certain outcome.
Here’s a distinction I must make. Values based selling does not have just one goal. It also has the goal of meeting your needs. So, if what you are offering doesn’t meet the need, then there is no sale and no attempt to coerce, con or manipulate someone into buying.
I’ll give you something to look for and something to avoid. Look for a sales system or person who has your interests in mind and if they can’t meet your need will either refer you on or try to help you in some other way. Avoid people and sale systems that are only interested in making sales with no care for you and what you need in your life. Keep yourself in a position of power and don’t give it away.
So, here’s my call to action. One of the systems that I found incredibly useful in teaching me to market ethically, as well as offering education and products of real value was and is http://djsamaha.getmlspmastery.com/
If you’re interested, check them out. I’d be happy to help you, so reach out to me if you have any questions. Hope you enjoyed this article! If you’d like to attend a free webinar then you can click here: http://djsamaha.mlsp.com/presentation?_ga=1.95819934.34562504.1489521322